Digital advertising agency for cosmetics and beauty brands

Growing your cosmetics brand is an art.

From makeup to skincare — we don't just make your brand look good. We make it unforgettable, and we put it in the cart. Advertising, content, e-commerce and AI visibility, all in one team.

We reply within 24 hours · No commitment, no surprise invoices

Soleach
Instagram AdsReelsShopifyTikTokUGCROASSEOGEO
MakeupSkincareFragranceHaircareCosmeticsDermocosmeticsComplexionClean BeautyVegan CosmeticsSun Care
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Cosmetics and beauty brands only. Nothing else.
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Average return on ad spend (ROAS) we aim for
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Until our first reply lands in your inbox
How we work

No guesswork. Just a clear path.

At every step you see what we do, why we do it and what it returns. We don't like surprises — except the good ones.

01

Get to know you

We listen to your brand, your products and who you speak to, then read the market and competitors to put opportunities on the table.

What you get at this step

  • A free intro call (video or in person)
  • A first review of your accounts and website
  • A summary of competitor and market observations
02

Strategy

We build the budget, channel and messaging plan together. Clear goals, a clear roadmap — no fluff.

What you get at this step

  • A written growth roadmap and channel plan
  • Budget allocation and target metrics (ROAS, CPA)
  • A draft content and campaign calendar
03

Production & Launch

We produce scroll-stopping creative and launch the campaigns — right audience, right moment, right words.

What you get at this step

  • Creatives and ad copy submitted for your approval
  • Verified pixel / measurement setup
  • A setup summary of every campaign that goes live
04

Optimization

We track and test relentlessly, steering budget to what earns most and taking your growth to scale.

What you get at this step

  • A regular, readable performance report
  • A log of the tests we ran and what they showed
  • A clear list of recommendations for the next period
Why Soleach

We don't do everything. We do one thing brilliantly.

Cosmetics, beauty and women's products. We know this category's language, aesthetics and buyer by heart — because we look at nothing else.

Devoted to the category

From skincare to makeup, dermocosmetics to fragrance, we understand how these products are desired and bought — and we build the creative around it.

Aesthetics + performance

Not just work that looks good, but work that looks good and sells. Your brand image grows, and so does revenue.

One chain from ad to store

We build the ad and the Shopify store the click lands on. Nobody gets to say "that's the other team's problem" — the whole funnel sits with one team.

No surprise invoices

We show exactly where every cent goes and what it returns — ROAS, CPA, conversion rate. Transparency isn't a luxury; it's the standard.

Ready for tomorrow's search

We make your brand visible not only on Google, but on AI engines like ChatGPT and Perplexity too.

On your mind

Good to know

Soleach is a digital advertising agency devoted to cosmetics and beauty brands. We manage social and performance advertising, produce content & creative, build websites and Shopify e-commerce stores, and make brands visible on both search engines and AI engines (SEO & GEO).

A cosmetics agency's job is to put the product in front of the right buyer and turn that into measurable sales. In practice that's four parts: building and optimizing performance campaigns on Meta and TikTok; producing ad creative and video that match the category's aesthetics; building the e-commerce store the click lands on, designed for conversion; and making the brand visible on Google and AI engines. What separates it from a generalist agency is knowing how the cosmetics buyer decides and what the category's ad regulations allow.

No. We don't sell products; we grow the cosmetics brands that do. Across advertising, content, e-commerce and visibility, we're your growth partner.

Brands in makeup, skincare, dermocosmetics, fragrance, haircare and women's products — from newly launched brands to established ones ready to scale.

Yes. We set up Shopify e-commerce stores for cosmetics brands, customize the theme to the brand's identity, and design product and collection pages for conversion. We also build corporate websites. Because the same team builds the ads and the store, where the traffic comes from and where it lands actually match.

ROAS (Return on Ad Spend) shows how much revenue each unit of ad spend brings back — it only accounts for the ad budget. ROI (Return on Investment) subtracts everything: product cost, shipping, platform fees and agency fees, to measure actual profit. We optimize campaigns on daily ROAS, but we judge whether the business is truly winning on ROI. A high ROAS can still lose money, which is why we report both.

GEO (Generative Engine Optimization) makes sure your brand shows up correctly in generative AI engines like ChatGPT, Perplexity and Google AI Overviews. People now research products with these tools; GEO puts your brand inside those answers.

With clear metrics: return on ad spend (ROAS), cost per acquisition, conversion rate and brand visibility. We share every campaign's performance in regular, readable reports — not to look pretty, but so you can decide.

Just fill out the form. We'll set up a free intro call, listen to your brand, and present a growth roadmap made for you. If you like it, we keep going.

Ready to grow your brand?

It takes about as long as a coffee. Fill out the form, let us listen to your brand and build a plan made just for you.